There are many factors that contribute to a successful insurance agency, but one of the most important is the team behind it. Top-producing talent is vital for a few reasons. They drive revenue, strengthen client relationships, and can even set the tone for your team.
Continue reading to explore key strategies for both recruiting and retaining top talent.
Attracting Top Producers
To get people to join your team, you have to tell them why they would want to join your team. Visibility is key, so attend job fairs, post on social media, and utilize job boards to get noticed. While making your presence known is important, what’s most important is your messaging.
Start by highlighting your agency’s value proposition. What makes your agency stand out from all the rest? Do you offer top-notch support, free leads, or strong carrier partnerships? Whatever it is, you want to guarantee that they are front and center when representing your agency.
Next, you want to focus on building your agency’s reputation. When top performers are looking for their next opportunity, sometimes an agency’s reputation is all they have to make a decision. Let yours speak for you. A great way to start building is by showcasing success stories, community involvement, and even agent testimonials from your current producers. Together, these elements all come together and tell a story about your agency’s culture and values, and may end up being the thing that draws an agent to your company over another.
Creating a Culture That Keeps Them
Recruiting top talent is just the beginning; now you need to keep them. Top performers are very ambitious and constantly seeking ways to better themselves in their craft. To nurture those traits, you have to create an environment in which they can thrive.
A simple way to do this is by developing a mentorship system where these new hires are paired with experienced mentors. This allows them to receive ongoing training and growth opportunities. Not only will they build skills, but they’ll also feel a sense of belonging.
Similarly, because these go-getters are confident in their abilities, you want to give them autonomy. According to a recent poll, 46% of American workers said that they would leave their jobs because of overbearing managers. Hard workers want to feel trusted to make their own decisions and then rewarded when those moves are successful. So, try to implement a reward system or just ensure that recognition is properly and frequently given.
Retention Through Support and Growth
While a lot of top producers can be self-starters, they shouldn’t have to be. Make sure your agency invests in the right tools and technology that allow your producers to work smarter. This method includes lead management, quoting, and enrollment tools. Partnering with an FMO like Empower Brokerage is a surefire way to ensure that your top talent has the resources they need to be successful.
Additionally, it would be beneficial to have frequent check-ins with your agents and discuss their goals. Feeling stifled can be a dealbreaker for top producers. Instead, craft a growth plan that showcases the steps these producers can take to move from sales to leadership and, maybe, even agency ownership.
In Conclusion
It can be a satisfying feeling when you finally get that high-producing agent to join your team, but that’s only half the battle. Retention is what sustains success. Use these tips to develop an insurance agency where top talent wants to stay and grow.
Agents
We hope that this information on recruiting and retaining top producers for your insurance agency is useful to you.
Empower Brokerage is dedicated to helping you make informed decisions about your health and finances. Whether it’s through webinar training, one-on-one calls, seminars, or marketing plans, we want you to be successful!
Give us a call at 888-539-1633 or leave a comment below if you have any questions.
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Kayla is a graduate of Texas A&M University and joined the marketing team at Empower Brokerage in early 2021. She creates content for the company websites and assists with various marketing campaigns. LinkedIn Profile
October 23, 2025
