Twitter’s new warning to its consumers is something that has been a long time coming. In a concerted effort to limit the amount of false news that is spread on Twitter, the app is rolling out a feature to millions of its users prompting them to read an article before retweeting it.
Twitter has been testing this feature, but only with people who have the app on an Android phone. The company began testing the read before you retweet prompt back in June. Here are some statistics to since Twitter began rolling this out three months ago.
- People opened articles 40% more after seeing the read before you retweet prompt.
- People opening the article before retweeting them increased by 33%.
While Twitter has not put a timeline on when this feature will be rolled out to the rest of its users, they hope to get it globally out to the 330 million people on the app “soon.” This is not the only feature Twitter has been testing to improve the quality of content on its platform. They also have a feature that warns people when they are about to send a potentially offensive reply to a tweet. When that tweet is sent, some users have a setting that makes you click on the tweet before viewing offensive content.
Another safety measure Twitter is taking is allowing users to limit who replies to your tweets. You now can choose your replies to be allowed from all users, only people you mention, and people you follow. You can also now block all replies to a tweet. However, that does not include quote tweets, which people can still use as that is not considered a reply.
Twitter is just the latest social media platform to have warning features, as Facebook has a fact-checking feature that will prompt readers and tell them if what they are reading is credible or not. With these kinds of features in social media, we will soon be able to get less distrustful information on the internet.
We hope this information on Twitter’s new warning is helpful to you.
Empower Brokerage is dedicated to helping you educate your clients on the insurance they need and staying on top of their health. Whether it’s through webinar training, one-on-one calls, seminars, or marketing plans. We want you to be successful. Give us a call if you have any questions 888-539-1633.
Jeffrey is a graduate from the University of North Texas and joined the Empower Brokerage marketing team in 2020. He is the social media manager for empower brokerage, in addition to writing blogs and doing various campaigns. LinkedIn profile