Typically, agents will dive into the specific coverage and cost options of Medicare Supplements. However, that’s not the best strategy with a prospective policyholder. With so many options available, seniors are confused and unsure about Medicare plans. Some clients want to enroll in a Medicare Advantage plan.
Though agents should be able to present clients with options, they should definitely direct their clients’ attention to the supplement market. Medicare supplements can be sold year-round and have a high renewal rate. Plus, they’re not government-regulated. Here are some prime selling points.
1. No Physical Exam
No physical exams are required to qualify for supplement insurance. Moreover, many policies can be approved quickly. The barriers to obtaining a supplement are small and likely nonexistent. Agents simply need to be familiar with the carriers they represent so they can better explain the different benefits for each plan option. In almost every case, there is a carrier that meets an individual’s circumstances. Knowing the different carriers’ guidelines will help agents place business more successfully.
2. No Networks
One of the best benefits of having a supplement is portability; customers can take their policy to any provider (doctor, clinic, hospital, etc.) who accepts Medicare. With supplements, individuals may choose where they want to receive care. They’re not restricted by a small network limited to a particular area.
3. Portability
Not only are supplement policies portable by provider, but they’re also portable by geography. Medicare supplements are valid in any state. In some cases, the plan covers individuals internationally. If you have clients who enjoy traveling during retirement, then this is a great selling point!
4. Covers Out-of-Pocket Expenses
While some seniors may think their investments and savings will be enough to cover any unexpected out-of-pocket costs, that may not be the case for long. Circumstances can change in the blink of an eye. As an agent, it’s important to paint a picture of the financial consequences from out-of-pocket exposure. Begin collecting testimonies from existing clients who saved significant out-of-pocket costs because they had a Medicare Supplement. Then, you can share these testimonies with prospective clients.
5. Quick and Simple Paperwork
Since seniors may be overwhelmed with all the choices, make the process easy for them. Conduct a needs analysis. Then present the plan options simply and help them identify the plan that fits their needs. Make the process as simple as possible.
Additional Good Reasons to Enroll in Medicare Supplements
Guaranteed Renewability
Another key advantage of Medicare Supplement plans is guaranteed renewability. As long as the policyholder pays their premiums on time, the insurance company cannot cancel the policy—even if the individual develops new health issues. This factor is a critical selling point for seniors who may worry about future health changes that may affect their coverage. Highlighting this feature can reassure clients that their coverage is secure and reliable for the long term.
Standardized Benefits Across Carriers
Medicare Supplement plans are standardized, meaning that Plan G from one carrier offers the same core benefits as Plan G from another. While premiums may vary slightly by company, the essential coverage remains consistent. This makes it easier for agents to explain options to clients without overwhelming them with minor differences. Consumers benefit from comparing prices rather than worrying about different benefits, which simplifies their decision-making process.
Strong Consumer Protections
Medicare Supplements are regulated to ensure consumer protection. The plans must comply with federal and state rules, including open enrollment rights and guaranteed issue periods. During the first six months after a client enrolls in Medicare Part B, they are guaranteed the right to purchase any Medicare Supplement plan without medical underwriting, regardless of pre-existing conditions.
Predictable Costs
Finally, Medicare Supplement plans allow clients to budget more effectively. Unlike other plans, which may include variable copays or coinsurance, supplement plans generally have predictable monthly premiums. This factor makes it easier for retirees to manage their healthcare expenses without unexpected financial surprises. Emphasizing cost stability can resonate strongly with seniors looking for financial peace of mind.
Agents
We hope that this information on Medicare supplements is useful to you.
Empower Brokerage is dedicated to helping you make informed decisions about your health and finances. Whether it’s through webinar training, one-on-one calls, seminars, or marketing plans, we want you to be successful!
Give us a call at 888-539-1633 or leave a comment below if you have any questions.
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This article was updated on November 13, 2025.
March 24, 2017
