Keana Lujan – Social Media Manager

What To Expect: Let’s walk through a simple, done-for-you approach to social media success in 2026 by showing you how to leverage Empower Brokerages' resources and prebuilt social media calendars to create consistent, effective content without getting overwhelmed. Learn what matters most on social media in 2026, the 3 core content pillars for insurance marketing, and how to turn insurance products into educational, trust-building posts.  

What To Expect: Social Media Made Simple with Canva shows insurance agents how to create professional, compliant, and engaging social media content—without needing design experience or spending hours online. In this session, agents will learn how to use Canva to quickly customize branded templates, create educational posts that build trust, and maintain a consistent presence across platforms like Facebook, Instagram, and LinkedIn. The focus is on simplifying content creation while ... Read more

What To Expect: Learn how to turn your Google Business Profile into a consistent source of organic leads with guidance and support from Empower Brokerage. This session walks agents through optimizing their listing so they show up in local searches, build credibility with reviews, and attract prospects who are actively looking for insurance. The focus is on simple steps that fit into your daily routine and help position you as ... Read more

What To Expect: This training helps Empower Brokerage agents confidently set up and use a Facebook Business Page as a professional extension of their agency. Agents will learn how to present themselves correctly, what to post, and how to engage without feeling salesy or overwhelming their audience. The goal is to create a consistent, compliant presence that supports relationship-building and keeps Empower agents top of mind when insurance questions come ... Read more

What To Expect: Empower Brokerage agents will learn how to turn everyday scrolling into real conversations using simple, effective Facebook ads and proven copy strategies. This session breaks down what actually works for insurance—clear messaging, strong calls to action, and realistic budgets—without overcomplicating the process. Agents will leave knowing how to speak to the right audience, avoid common ad mistakes, and generate leads that align with Empower’s marketing best practices.

What To Expect: This session is designed to help Empower Brokerage agents feel comfortable and confident showing up on camera—no acting skills required. Agents will learn how to create short, authentic videos that build trust, answer common questions, and strengthen personal connections with prospects. The focus is on being yourself, keeping it simple, and using video as a powerful tool to stand out while still feeling natural and professional.

What To Expect: Empower Brokerage simplifies Google Ads so agents understand how paid search can work for their business without wasting money. This training covers the basics of how Google Ads function, what keywords matter for insurance, and how to avoid common pitfalls. Agents will gain a clear understanding of how to attract high-intent prospects while staying aligned with Empower’s marketing guidance and realistic expectations.  

What To Expect: This session ensures Empower Brokerage agents feel confident using social media while staying compliant and professional. Agents will learn what they can and cannot say online, how to respond to comments and messages safely, and how to protect themselves and the brokerage. The goal is to remove fear and confusion around compliance so agents can engage online with clarity and peace of mind.

What To Expect: Empower Brokerage helps agents understand what their ad results actually mean and how to improve them over time. This training breaks down key metrics in plain language, showing agents how to spot what’s working, what needs adjusting, and when to scale or pause ads. Agents will learn how to make smart, informed decisions based on data—without feeling overwhelmed or guessing.