Discussing LTC Insurance with Your Clients

Insurance can seem intimidating for clients, especially if you are talking about those policies that will protect their loved ones should something happen. It can be hard to discuss final expenses or costs your client’s family will need to take on should they pass. It can be even harder for them to consider the possibility of needing long-term care due to injury or aging. Nearly 70 percent of Americans will need some form of long-term care in their lifetimes, which makes Long Term Care (LTC) insurance vital to discuss with your clients as they age. Below are some frequently asked questions about LTC insurance and responses to help you educate and inspire your clients.

What does LTC insurance cover? What doesn’t it cover?

A comprehensive LTC plan will typically cover a variety of skilled nursing care, custodial care, intermediate care, adult daycare, and hospice care benefits. These services either take place at specialized facilities, like nursing homes, hospice facilities, assisted living facilities, or at the patient’s home. LTC insurance doesn’t cover any pre-existing conditions, however, and it does not cover mental and emotional disorders, aside from certain forms of dementia. Alcoholism, drug addiction, and injuries caused by self-harm are not covered by LTC insurance.

What does long-term care cost without insurance?

In America, around two-thirds of the population will need long-term care at some point in their life, according to the federal government. Without insurance, long-term care could cost anywhere from $20,000 to $100,000 out of pocket per year, and long-term care is not typically covered by health insurance, disability insurance, or Medicare, so it is important to encourage your clients to invest in a quality, comprehensive LTC insurance plan.

How much does LTC insurance cost?

The monthly cost of LTC coverage varies widely based on age, health, and geographical area.  To get a long-term care insurance quote, potential clients can call our life & financial department at (888) 539-1633.

When should I buy LTC insurance?

Most policyholders invest in LTC insurance later in life, but the earlier you apply the better in most cases. Though those in their 60s may be more inclined to invest in a comprehensive LTC policy, those in their 40s and 50s may get better premium rates due to their decreased likelihood to need care soon and to their better overall health.

Will my premiums increase as I get older?

LTC insurance is designed to maintain the same premium rate throughout the life of the policy, but that isn’t a guarantee that your client’s premium will never go up. Insurers are only allowed to increase premiums if it is deemed necessary by the state’s Department of Insurance. Your client’s LTC premium will never go up due to your age, health condition, or if you file a claim.


We hope this information on LTC insurance is helpful to you.

Empower Brokerage is dedicated to helping you educate your clients on the insurance they need and staying on top of their health. Whether it’s through webinar training, one-on-one calls, seminars, or marketing plans. We want you to be successful. Give us a call if you have any questions 888-539-1633.

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