National Life Group has released a wonderful resource for agents trying to grow and increase their social media presence for their business called Your Guide To Becoming A Social Media Superstar. These great tips and information on social media for agents will allow you to grow your business with one of the best free tools out there.
Getting Started With Social Media
When getting started with social media it is important to make sure that your profiles are complete and attractive. A professional profile picture and cover photo can go a long way to getting people interested at a first glance. Another important aspect of building a page is the “about” or “story” sections that allow you to give people a first look at who you are and why they should trust you or be interested. One way to build followers at first is to follow relevant businesses and pages in your network or field of business, and another is to link to your social media from other places such as your email signatures and business cards.
Posting Engaging Content
At any point during your social media growth journey, one of the most critical things is to make sure that your content is interesting and important to your audience. It is crucial to make sure that not all your content is direct promotional material; the 80/20 rule of social media suggests that 80% of your content should be useful, interesting, or entertaining while only 20% is direct promotion. National Life Group has some great sharables and other useable content for your social media as well. Sharing interesting and useful content from other social media pages can be a great way to get your audience engaged. Posting regularly and on a schedule is very important as well, consistently posting content at the same time is great for getting people regularly viewing your content.
Interact With Your Audience
Responding to your audience’s feedback is a great way to make your audience feel important and engaged with your brand or business. Responding quickly to other people’s comments makes newcomers more likely to want to interact with your content knowing that you will give them a response.
Empower Brokerage is dedicated to helping you educate your clients on the insurance they need and staying on top of their health. Whether it’s through webinar training, one-on-one calls, seminars, or marketing plans. We want you to be successful. Give us a call if you have any questions 888-539-1633.