Retail insurance kiosks remain one of the most effective ways for licensed agents to connect with consumers. When executed correctly, kiosks serve as educational, profitable, non-solicitative touchpoints, which CMS allows when agents follow Medicare marketing and communication rules (CMS Medicare Marketing Guidelines).
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Today’s agents operate in a hybrid sales environment—blending in-person conversations with digital lead capture, automated follow-up, and CRM-driven workflows. When positioned properly, a retail kiosk becomes a top-of-funnel lead engine, not just a place to book appointments.
Empower Brokerage has supported licensed agents nationwide in retail kiosk programs, coaching agents on how to turn compliant retail exposure into consistent appointments, referrals, and long-term growth.
Proven Strategies for Retail Kiosk Success
Partner With Another Agent
Partnering with another licensed agent can significantly improve both performance and sustainability, particularly in high-traffic or extended-hour kiosk environments. Sharing responsibilities helps reduce burnout, spreads operating costs, and ensures consistent kiosk coverage during peak shopping periods. A steady, professional presence also supports ethical marketing expectations outlined by the National Association of Insurance Commissioners (NAIC), reinforcing credibility with both consumers and retail partners.
Beyond the operational benefits, having a kiosk partner provides real-time support. Your partner can step in if you’re asked a complex or unexpected question, take over if a conversation becomes difficult, or simply give you a moment to reset during a long day. In many cases, collaboration leads to stronger conversations, better consumer experiences, and a more enjoyable work environment overall.
Build Store Staff Referrals
Pharmacy and retail store employees interact daily with shoppers who may be ACA- or Medicare-eligible, making them an invaluable referral source. When staff understand your role as an educational resource—not a high-pressure salesperson—they are far more likely to direct customers to your kiosk. This approach aligns with CMS Communications Guidance, which emphasizes education and consumer choice over direct solicitation.
While you do offer insurance products, the most important thing you sell is yourself. Building rapport with store staff through professionalism, consistency, and respect helps establish trust over time. When employees see that you treat customers ethically and provide genuine value, your reputation naturally grows—and referrals follow.
Attract Shoppers the Right Way
Retail compliance rules prohibit active solicitation, and in practice, most shoppers prefer not to be interrupted while browsing. Successful kiosk agents understand that attraction works better than interruption. Open body language, friendly eye contact, a welcoming posture, and a professional appearance signal approachability without crossing compliance boundaries.
By allowing shoppers to initiate the interaction, you stay within retail and regulatory guidelines while creating a more natural conversation. Once a consumer approaches and engages, you have the opportunity to educate, build rapport, and market your services in a way that feels helpful rather than intrusive. This approach leads to higher-quality conversations and more meaningful connections.
Use Technology With Purpose
High-performing kiosks use technology strategically to improve efficiency and enhance the consumer experience. Tools such as tablets, QR codes, and digital consent-to-contact forms allow agents to capture leads accurately while maintaining compliance and minimizing paperwork. These systems also help keep interactions organized and professional in a fast-paced retail setting.
Equally important is what happens after the kiosk interaction. Prompt, well-timed follow-up significantly improves appointment rates and overall customer satisfaction. This practice aligns with service best practices highlighted by AmTrust Insurance and reinforces your commitment to responsiveness and professionalism. When technology is used with intention, it becomes a powerful tool for both relationship-building and long-term success.
Think Beyond Medicare Advantage
While kiosks are often MA-focused, agents should always keep referrals in mind for life insurance, ACA plans, or Medicare supplements. Relationship-based planning across multiple product lines is a best practice encouraged by the American College of Financial Services.
To better serve diverse customer needs and help them navigate options outside of Medicare Advantage, you can also use tools like our article on getting health insurance quotes and comparing plans to educate prospects on their choices.
Agents
We hope this overview helps you get more value from your retail insurance kiosk.
Empower Brokerage is dedicated to helping you make informed decisions about your health and finances. Whether it’s through webinar training, one-on-one calls, seminars, or marketing plans, we want you to be successful!
Give us a call at 888-539-1633 or leave a comment below if you have any questions.
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This article was updated on January 16, 2026.