Don’t Get Left Behind
In case you haven’t noticed, we are officially living in the digital age. With that comes tons of change. And those changes have found themselves reflected in the insurance industry as well. The days of cold calls and door-to-door sales may be behind us. So, how are you going to keep up? There are a few different tips that you can utilize to stay competitive.
The most obvious thing to do in the digital age is to have a digital presence. The primary way of doing that is by having a website. Tons of people use the internet to find businesses to buy products or get services. Insurance is no different. You must make it as easy as possible for future consumers to find you. Having a website showcases all of the vital information pertaining to your business, such as your contact information, physical location, the type of policies you sell, and the history of your business.
Utilize Social Media
How many people do you know that have at least one social media account? It’s almost everyone, right? There are hundreds of millions of people accessing social media in the United States. So, it’s time to use it to grow your business.
Social media has many benefits for your business, and the best examples include
- Building your brand personality
- Increasing website traffic
- Answer questions and have conversations with your clients
- Stay at the top of mind for future clients
Choose the social media platforms that are most suitable for your business goals and work on your strategy.
Keep it Personal
When people interact from behind a computer screen, it can be easy to remove the personal aspect from the digital activity. However, if you want to keep that connection with clients throughout the digital age, you need to keep your content personable. That means using language that you would use when speaking with a prospective client in person or adding a bit of personality to your online presence, whether that be on your website or your social media channels.
You never want to get left behind, so make sure you’re making your mark in the digital age.
If you found this article helpful, please read about the importance of getting a second medical opinion.
We hope that this information on navigating the digital age as an agent is useful to you.
Empower Brokerage is dedicated to helping you make informed decisions about your health and finances. Whether it’s through webinar training, one-on-one calls, seminars, or marketing plans, we want you to be successful!
Give us a call at 888-539-1633 or leave a comment below if you have any questions.
Kayla is a graduate of Texas A&M University and joined the marketing team at Empower Brokerage in early 2021. She creates content for the company websites and assists with various marketing campaigns. LinkedIn Profile