Social media is a great resource for all areas of business. Whether it’s bringing attention to a specific item, promoting a special event, or creating informational material, social media has no limits. As of this year, 81 percent of U.S. Americans have a social media profile, representing a five percent growth compared to the previous year. Facebook is the first social network to surpass 1 billion registered accounts and currently sits at 1.97 billion monthly active users. So what exactly can you do with social media? As an illustration, today I’m going to tell you the ins and outs of social networking.
For one thing, social networks generate data about consumers in real time. Each day there are over 4.5 billion Facebook likes, over 500 million tweets, and about 95 million uploads to Instagram. These likes, tweets, and uploads help understand your consumer better. Also, you can figure out likes, dislikes, emotions, and even how someone’s day is going if you read the data correctly. Through active social media use, you can take this data and use it to make smarter business decisions. By managing multiple social platforms, you vastly increase your potential reach to consumers.
By creating a social presence for your business, you open yourself up to a potential increase in brand awareness and loyalty. Your consumers can connect to all your social media pages. Use the connections on these platforms, to keep your consumers up-to-date with important information about your business. Whether it’s a newsletter, special offers, or even a birthday shout out, use your social presence to connect with your consumers. Using these platforms to increase awareness, can very well create free leads and traffic to your business.
Over 67 percent of consumers now go to social media for customer service. Customers believe that by contacting you directly through your social media page, it will create a faster response time. They usually expect same day support. The companies that can deliver this experience wins over the loyalty. Providing a rich customer experience will increase your website traffic. The better quality and content provided to consumers creates more clicks, which in turn raises your search ranking. When it comes to sharing content about your business or for content curation, all you need to do is share it on your brand’s social network accounts.
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