5 Ideas to Market Yourself in the Health Insurance Industry

If you’re stuck in a rut and not sure how to get your name out in to the world as the best health insurance agent out there, you’ve come to the right place. With open enrollment right around the corner, it’s a great idea to get ahead of the competition with some marketing strategies. Below are five different ideas that might work for you!

1.) Have a Great Email Signature

An automated email signature can help you stand out in a crowd of other agents who are trying to sell to the same prospects as you are. If you don’t have one, create one as soon as you can. You’ll want to include all your contact information, such as your phone number, your website if you have one, and all the social media sites you’re active on. Creating a signature is simple, just search for the “e-mail signature” tab and create one.

2.) Get More Referrals

Getting more referrals can be a tricky task if your clients don’t want to participate in referring you. The key to creating consistent referrals is to be referable. Always deliver what you promise and become someone that your client can trust. Express your appreciation with a simple phone call or even a typed letter.

3.) Start Paying Attention to Online Reviews

Word of mouth is an oral or written from of recommendation by a satisfied client to their peers. This is the most effective form of promotion and especially dominant in the insurance world. Seventy-nine percent of people ask friends and family for referrals when it’s time to buy insurance. Another 65 percent turn to peers and colleagues for referrals. With that said, online reviews are trusted as much as personal recommendations by 88 percent of consumers.

4.) Volunteer at Causes/Events

Networking is nearly one of the most important aspects of generating sales for a salesperson. Volunteering at events such as Walk for Life or for events that help the Breast Cancer Awareness Association can be a great way for you to show that you care about your community and is also a great way to get to know others.

5.) Stay Connected with Your Past Clients

You never know who your clients might be friends with. Make sure you establish a great connection and offer them plenty of business cards so they can refer you to their friends and family.

Staying consistently relevant in this field can be tough! Make it easier on yourself by constantly checking back to our website for updates and articles that will help you and your business prosper.

If you have any questions, please call us toll-free (888) 539-1633.

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