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The state and federal governments highly regulate the insurance industry, so it can be hard to find a way to spice things up. However, remaining innovative is crucial to a business. Innovation helps businesses adapt to changes and challenges occurring all around them. Similarly, it can help you stand out in the sea of competitors. And creating that differentiating factor can be make-or-break in some industries.
So, how can you embrace innovation at your insurance agency? Continue reading to learn a few tips you can implement to create new ideas and foster growth.
Fully Adopting Innovation
When you begin innovating, you have to stick with it to make it work. Introducing a new process or method for one day and then abandoning it won’t help. Instead, you want to commit to innovation. Create a culture where consistent brainstorming is encouraged and trying something new isn’t frowned upon.
Do you think Netflix would be a household name if they continued mailing out DVDs instead of listening to the person who suggested they venture into streaming?
Expand Your Idea of Innovation
When people think of innovation, their mind jumps straight to technological advances. Bring in some new programs, buy the newest gadgets on the market, and then you’re done. You’ve innovated your business with fresh tech. While technological innovation is important, especially in this modern age, it is not the only means of innovation. Try to look outside of that and find out what other ways you can expand ideas or create creative new workflows and processes.
Collaboration in Innovation
We all know the age-old saying, “Two heads are better than one.” And that rings true regarding innovation. Your personal creativity can only go so far. That’s why it is always better to bounce ideas off of other people. Additionally, you can network and determine what hasn’t worked and what needs improvement. That will spring you into an innovative headspace.
Also, showing others you constantly try to be innovative will empower them to do the same. It will give the other agents in your agency the confidence to try something new and feel supported whether the idea works or not.
In conclusion, the phrase: adapt or die, exists for a reason. Innovation is paramount to a business’s success, and your agency is no exception. It all starts with the willingness to embrace innovation. So go out there and shake up the insurance industry one idea at a time.
Agents
We hope that this information on innovation in your insurance agency is useful to you.
Empower Brokerage is dedicated to helping you make informed decisions about your health and finances. Whether it’s through webinar training, one-on-one calls, seminars, or marketing plans, we want you to be successful!
Give us a call at 888-539-1633 or leave a comment below if you have any questions.
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Kayla is a graduate of Texas A&M University and joined the marketing team at Empower Brokerage in early 2021. She creates content for the company websites and assists with various marketing campaigns. LinkedIn Profile
